AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR

Devansh Mishra, Tasneem Arpha, Saurabh Mishra*

The dig ital landscape has revolutionized the marketing of Over the Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost effective and innovative strategies. This abstract explores the pivotal r ole of digital marketing in the OTC drug market, examining key online promotional techniques such as social media marketing, search engine optimization (SEO), pay per click (PPC) advertising, influencer collaborations, email marketing, and content based ca mpaigns. It emphasizes the critical need for regulatory compliance, building consumer trust, and providing effective online education about OTC products. Analysis of current trends and case studies reveals how digital platforms significantly enhance brand visibility, foster consumer interaction, and drive sales conversions. Furthermore, it addresses the challenges of misinformation and the importance of ethical advertising practices in the digital space. The aim is to provide insights for marketers to devel op well rounded, impactful, and compliant digital marketing strategies for OTC products in the evolving healthcare market.